Who I Am
Hi, I’m John, and I’m passionate about bringing new ideas to market through outstanding marketing and branding.
In my current role as VP Marketing, North America at Skyfii, I’m focused on helping a growing enterprise software company rebuild its brand and expand its presence in a new region.
Most recently, I co-founded a company called Causely, where we developed the world’s first version of scalable cause marketing. We recruited thousands of business owners to join our platform and we raised over $2MM for charity in the process. Having gone through that experience, I know what it takes (and just how hard it can be) to turn a concept into reality. Earlier in my career I helped launch marketing initiatives for Yum! Brands.
Outside of work, my major life accomplishments include backpacking the entire 2175-mile Appalachian Trail and completing an Ironman Triathlon. When I’m not at work, I try to spend as much time as I can with my wife and four adorable daughters. I’m based in Lexington, KY, home of the world’s finest bourbon and the occasional horse race.
What I Do
VP Marketing, North America - Skyfii
At Skyfii, we build enterprise software that helps physical places understand who their visitors are and how they behave. I’m currently focused on re-building our brand, growing our marketing team, and developing our presence in North America.
Marketing Strategy & Branding Consultant
Because I love working with others and I’m passionate about helping other B2B technology startups succeed, I do consulting on the side through an agency I created called Flag & Frontier.
Writer
My writings about marketing strategy and branding has been published on Forbes, Huffington Post, and various other sites. Click here to see a list of my publications.
How To Reach Me
You can find me on LinkedIn an Twitter, but to get in touch most quickly, email me at johnrougeux [at] gmail [dot] com.