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Essays & Thoughts

“Great artists steal.” That’s a favorite Steve Jobs quote of mine. While the designers who created Instagram Stories may or may not be great artists, they definitely stole from Snapchat. Not that I really care. Here’s why… Short-Lived Media Like Instagram Stories Keeps Us Real When you know your post is only

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Facebook Ads

Read any article on running a Facebook ad campaign and you’ll be told to split test your ads. Big deal. But I want you to quit worrying about testing this headline or that image for the moment and try something completely new – compare Facebook audiences against each other. As I

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Facebook_custom_audiences
Facebook Ads

If you don’t show your Facebook ads to the right people, then it doesn’t matter how good they are. That’s why creating the right Facebook audience is one of the most effective things you can do to get better results. In this post, I’ll show you how, using Facebook custom audiences.

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Facebook_ads_platform
Facebook Ads

Saying, “The Facebook ad platform is the most powerful ad network in the world,” sounds a little crazy. It also happens to be true. Do you know why? It’s because the Facebook ad platform is actually an experimental software-only version of Skynet’s artificially intelligent autonomous war machines, also known as Terminators. Here are the six

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Facebook_Campaign_Objectives
Facebook Ads

Understanding Facebook campaign objectives is a bit like buying a vehicle: you know that they all basically do the same thing, but picking the wrong one can lead to misery and frustration. Unfortunately, Facebook doesn’t do much to illustrate the differences between each of objective. Here’s an example. The help text for the

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facebook_relevance_score
Facebook Ads

If you’re like many marketers, you may not have given the Facebook relevance score much attention. It might be tempting not to. After all, if your ads are converting and you’re happy with the numbers, then does relevance score really matter? You’d better believe it. Keeping reading to find out

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