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Essays & Thoughts

“Come on,” my dad quipped, pretending not to notice the look of sheer horror pasted on my face. “It’ll be fun. I promise.” I was just a 9-year old kid, getting ready to ride a roller coaster called the Loch Ness Monster: 3,240 feet of bright yellow steel tubing wrapped around itself like

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Essays & Thoughts

I was standing there at my desk when a Slack message popped up: “Check this out…” with an innocuous link to a YouTube video. 78 seconds later I was desperately trying to pretend I had allergies as I fought to keep tears from welling up. What happened? A commercial for one of

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Essays & Thoughts

“Great artists steal.” That’s a favorite Steve Jobs quote of mine. While the designers who created Instagram Stories may or may not be great artists, they definitely stole from Snapchat. Not that I really care. Here’s why… Short-Lived Media Like Instagram Stories Keeps Us Real When you know your post is only

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Facebook Ads

Read any article on running a Facebook ad campaign and you’ll be told to split test your ads. Big deal. But I want you to quit worrying about testing this headline or that image for the moment and try something completely new – compare Facebook audiences against each other. As I

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Facebook Ads

If you don’t show your Facebook ads to the right people, then it doesn’t matter how good they are. That’s why creating the right Facebook audience is one of the most effective things you can do to get better results. In this post, I’ll show you how, using Facebook custom audiences.

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Facebook Ads

Saying, “The Facebook ad platform is the most powerful ad network in the world,” sounds a little crazy. It also happens to be true. Do you know why? It’s because the Facebook ad platform is actually an experimental software-only version of Skynet’s artificially intelligent autonomous war machines, also known as Terminators. Here are the six

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