Recent incidents where businesses have failed to respect and protect their customers’ data haven’t done much to build trust with consumers. Understandably, consumers are increasingly cautious about what they share and whom they share it with.
Does this mean that business will soon need to give up the insights they’ve gained from collecting and analyzing customer data? Hardly.
In this article, I’ll explain why this cautious attitude has less to do with data collection itself, and everything to do with how your data policy is written, enforced, and shared with your customers.
I’ll also share some specific advice for retailers and other consumer-facing businesses on how to use personal data in a way that creates a positive experience for everyone.