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Essays & Thoughts

Brand promise featured image
Essays & Thoughts

“Come on,” my dad quipped, pretending not to notice the look of sheer horror pasted on my face. “It’ll be fun. I promise.” I was just a 9-year old kid, getting ready to ride a roller coaster called the Loch Ness Monster: 3,240 feet of bright yellow steel tubing wrapped around itself like

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Duracell hearing aid commercial
Essays & Thoughts

I was standing there at my desk when a Slack message popped up: “Check this out…” with an innocuous link to a YouTube video. 78 seconds later I was desperately trying to pretend I had allergies as I fought to keep tears from welling up. What happened? A commercial for one of

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instagram_stories
Essays & Thoughts

“Great artists steal.” That’s a favorite Steve Jobs quote of mine. While the designers who created Instagram Stories may or may not be great artists, they definitely stole from Snapchat. Not that I really care. Here’s why… Short-Lived Media Like Instagram Stories Keeps Us Real When you know your post is only

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Planning_board
Essays & Thoughts

Here’s a dead-simple way to plan content with Trello. Caveat: this post will not teach you how to be a social media “ninja”, “guru”, or “rockstar”. If you aspire to use one of those terms to describe yourself, or already do, seek professional help. Or just quit the internet. Ok.

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Earth_triangles
Essays & Thoughts

Choosing a CRM is a lot like dating: you need some experience to know what you’re looking for, it takes a while to find out if you’ve made the right choice, and if you decide to switch to another option, it’s generally a pain in the ass. We recently went

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Nurburgring
Essays & Thoughts

The brief straightaway provided a short but much-needed respite from navigating the seemingly endless number of turns I’d been negotiating. But a couple of seconds later, I was going through the same procedure for the 400th time: look for the apex of the turn, brake, downshift, check the mirrors, ease into the

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Jesus_at_Galilee
Essays & Thoughts

“Individuals don’t build great companies, teams do,” is a popular saying in the startup community, thanks to Mark Suster. Indeed, of all factors contributing to startup’s success: product/market fit, sufficient funding, competitive barriers, and so on – none are relevant without a good team in place. But how do you know when you

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Dog_sleeping
Essays & Thoughts

Unless you want whatever product you’re working to be ignored, go out and read Hooked: How to Build Habit-Forming Products, by Nir Eyal. It’s a short primer on the nuts and bolts of how products ingrain themselves into our everyday routines. As Nir puts it, “the ultimate goal of a habit-forming

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Platoon
Essays & Thoughts

You may find yourself living in a shotgun shack  You may find yourself in another part of the world  You may find yourself behind the wheel of a large automobile  You may find yourself in a beautiful house with a beautiful wife  You may ask yourself, well, how did I

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Harley_Ride_China
Essays & Thoughts

In high school I used to wave at strangers all the time. No, not because I was awkward at meeting girls (OK, maybe I was), but because they (and I) happened to be driving the same particular brand of car. Can you guess it? Here’s a hint: “It’s a ____

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