John Rougeux

Essays on startup marketing.

Hi there, I'm John. I'm the co-founder and CMO at Causely.

Here is where I share the marketing lessons I've learning from trying to grow a startup from scratch.

I publish one or two essays a month, so if you'd like an email to know when I write a new one, just subscribe below.

The One Question To Ask Your First Marketing Hire
Does a Great Brand Name Even Matter?
How To Stay Motivated During A Pivot
How To Pick a Target Market For a B2B Startup (Part III – Interviews)
How To Pick a Target Market For a B2B Startup (Part II – Surveys)
How To Pick A Target Market For A B2B Startup (Part I – Research)
The One Thing Every Marketer Must Consider Before Setting A Strategy
Your Startup Isn’t Growing. Is It From A Bad Product, Bad Marketing, Or A Bad Market?
Should You Hire a Marketing Agency For Your Startup?
Your Company Will Fail Without A Brand Promise. Here’s Why.