John Rougeux

Essays on startup marketing.

Hi there, I'm John. I'm the co-founder and CMO at Causely.

Here is where I share the marketing lessons I've learning from trying to grow a startup from scratch.

I publish one or two essays a month, so if you'd like an email to know when I write a new one, just subscribe below.

How To Pick a Target Market For a B2B Startup (Part II – Surveys)
How To Pick A Target Market For A B2B Startup (Part I – Research)
The One Thing Every Marketer Must Consider Before Setting A Strategy
Your Startup Isn’t Growing. Is It From A Bad Product, Bad Marketing, Or A Bad Market?
Should You Hire a Marketing Agency For Your Startup?
Your Company Will Fail Without A Brand Promise. Here’s Why.
Why This Duracell Hearing Aid Commercial Will Make You Cry
Instagram Stories Are A Ripoff… And They’re Awesome
Don’t Create Another Facebook Audience Until You Try This
Target Just The Right People With Facebook Custom Audiences