I originally published this on Forbes. Read there original here.
If you’re a startup founder who’s looking for someone to build your team, what do you look for in your first marketing hire? It’s a tough question.
Before you start holding interviews for your first marketing hire, ask yourself this: what is the purpose marketing in the first place? Continue reading
I was standing there at my desk when a Slack message popped up: “Check this out…” with an innocuous link to a YouTube video. 78 seconds later I was desperately trying to pretend I had allergies as I fought to keep tears from welling up.
What happened? Continue reading
Saying, “The Facebook ad platform is the most powerful ad network in the world,” sounds a little crazy. It also happens to be true. Do you know why?
It’s because the Facebook ad platform is actually an experimental software-only version of Skynet’s artificially intelligent autonomous war machines, also known as Terminators. Here are the six pieces of evidence that prove it. Continue reading
Understanding Facebook campaign objectives is a bit like buying a vehicle: you know that they all basically do the same thing, but picking the wrong one can lead to misery and frustration.
Unfortunately, Facebook doesn’t do much to illustrate the differences between each of objective. Here’s an example. The help text for the “Increase engagement in your app” objective reads, “Use the app engagement objective to increase engagement in your app.” Wow.
To make picking the right Facebook campaign objectives easier (and far more entertaining), I’ve matched each objective with its vehicle counterpart. If only buying a real car were this simple. Continue reading
If you’re like many marketers, you may not have given the Facebook relevance score much attention.
It might be tempting not to. After all, if your ads are converting and you’re happy with the numbers, then does relevance score really matter? You’d better believe it. Keeping reading to find out why. Continue reading
When I was a kid, there was a sure-fire way of getting Super Mario Bros. to work on NES when the game wouldn’t load: take out the cartridge, blow into the end with all the electronic bits, and retry. Nine times out of ten you’d be back in business.
Unfortunately, Facebook ads are often just as finicky. Except that blowing on your computer screen won’t get you very far. That’s why I wrote this guide: to give you a 14-step guide to fix things when your Facebook ads aren’t working.