Consider This Before Setting Your Marketing Strategy

As a marketer, it’s not uncommon to feel tempted to emulate the marketing strategy of another company you admire.

While there’s nothing wrong with drawing some inspiration from great companies, there’s a big risk involved with following someone else’s footsteps: they may be at a different point on the path, or might be on a different path entirely.

This brings up something every marketer should consider before developing a marketing strategy: the state of the industry you’re trying to enter.

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