Why Internal Evangelism Is More Important Than Ever

Ask a marketer, what comes to mind when you think of branding? I bet you’ll think of phrases like “logo design,” “website building” and “advertising campaigns.” Indeed, marketers typically invest most of their time in the outward-facing elements of their brand.

However, there is another, often overlooked aspect of branding that marketers don’t think about enough. It’s called internal evangelism, and without it, your company is more likely to underperform.

Read moreWhy Internal Evangelism Is More Important Than Ever

Does a Great Brand Name Even Matter?

What does every (good) marketer do to develop a new brand? They spend time (and lots of it) trying to come up with a brilliant and unforgettable brand name. But despite all that hard work, great brands often die. Meanwhile, some brands that eschewed the traditional naming process manage to last decades. Is that fair? Not really.

But it raises an important question: Why are some brands so successful even though they didn’t go through a rigorous naming process?

Read moreDoes a Great Brand Name Even Matter?