This blog is all about finding innovative (and easy) ways for people to engage in philanthropy. Here’s a no-brainer – daily deals site Living Social has started to offer cause-related deals, in which your donation is doubled by a corporate sponsor. The current offering is for Marine Toys for Tots:
Today, we’re offering an opportunity to express our gratitude for all we have by helping those who have less. Donate $5 to the Marine Toys for Tots Foundation and Toys”R”Us, Hasbro, and other corporate partners will donate $5 worth of toys for a $10 total contribution up to $1 million.
It’s a great start, and an offering I hope Living Social will continue to pursue. Next time around, here are a few suggestions to make these cause-related deals even more compelling:
- Offer users a choice. Marine Toys for Tots may not appeal to everyone, so why not take a note from PinkDingo and at least give donors a choice of a few charities?
- Don’t exclude retail. SocialGoodies understands this. Why not set aside some of the savings from a traditional retail daily deal to causes?
- Give some reward. Give buyers of cause-related deals some credit for their donations, like early access to deals, or a special “thank-you” from the charity. Something to make your cause offering more compelling than other ways to give.
- Make them easy to find. If you don’t have the email offer, finding a cause-related deal on Living Social’s site is a bit of a chore. Look hard enough and you’ll find it under “Families”. Shouldn’t there be a dedicated section for these?